About Sherlock Research

WHY WE STARTED SHERLOCK

Enterprise research is too expensive. Anecdotes cost even more.

Small and mid-sized service businesses make seven-figure decisions on hunches. They base pricing on what the competitor down the road charges. They expand into the wrong zip codes. They miss obvious switching demand because no one has put the data in front of them.

The information exists. It's just locked behind $8K enterprise subscriptions designed for analysts at Fortune 500 companies. Or buried in $25K consulting engagements that take 12 weeks to deliver.

Sherlock exists to put operator-grade market intelligence on the table for the price of a one-time decision — not the price of a research department.

WHAT WE STAND FOR

Three principles, every report.

Action-first, not data-first

Every section ends with a recommended move. If a chart doesn't drive a decision, we cut it.

Local matters more than national

National benchmarks are interesting. City-level demand and competitive density is what actually pays.

Affordable on purpose

Pricing that's an obvious upgrade from guessing — not a procurement-approval exercise.

OUR JOURNEY

From idea to 2,600+ operators served.

2018

The idea

Founded with a simple mission: make market research accessible to every business owner, not just the ones with research departments.

2019

First 100 clients

Launched our first industry research product focused on landscaping. Immediate signal that operators wanted action-first, locally-cut intelligence.

2021

Multi-industry expansion

Added roofing, HVAC, and pest control. Hit 500+ clients across four verticals.

2023

National coverage

Expanded research coverage to 300+ markets nationwide. Client base grew past 1,500.

2024

Quarterly intelligence launches

Introduced the Quarterly + Coaching tier for operators who want ongoing market signal, not just one-time reports.

Today

2,600+ operators

Serving thousands of business owners with the insights they need to make confident, data-backed decisions.

Ready to see your market clearly?

Pick the report that fits your next move. If it doesn't give you at least one insight you can act on, we'll refund it within 30 days.

See pricing → View a sample report