★ 4.9 / 5 Trusted by 240+ service-business operators

Know your market before your next move.

Sherlock turns customer demand, local competition, pricing pressure, and buyer behavior into clear decisions for owner-led service businesses.

Explore Reports → View Sample Insight

300+ Person consumer panel per report

10+ Service industries covered

Action First, not data dumps

UPDATED Q4 2026 panel data

sherlockresearch.com

Landscaping Consumer Panel

Q4 2026 · 312 active service-buying households

57%

Switch Risk

52%

Quality Driven

38%

Price Sensitive

$4K

Avg Annual

THE SHERLOCK ANGLE

Enterprise research is too expensive. Anecdotes cost even more.

$3K reports built for boardrooms, not owners

Most enterprise market research is written for analysts and investors. Operators get 80-page PDFs full of charts and zero recommended action.

National data misses the local picture

Industry benchmarks at the country level don't tell you what's happening in your zip code. Local operators need local signals to compete.

Anecdotes are the most expensive data

Owners often rely on ad reps, peer chatter, and one-off competitor calls to make pricing and growth decisions. That hidden cost shows up in churn and lost share.

Reports should answer "what do I do Monday?"

Every Sherlock module ends with a specific recommended move — pricing, channel, positioning — not just a chart. Insights you act on, not just read.

WHAT'S IN EACH REPORT

A report that feels like a strategy sprint.

Each module is designed to answer one commercial question quickly, then point the owner toward a concrete decision.

Demand & market size

Size the opportunity by category, market, customer segment, and service line.

Buyer behavior

Understand satisfaction, switching intent, trust channels, unmet needs, and willingness to pay.

Competitive landscape

Benchmark local providers, offers, ratings, positioning, and service bundles.

Pricing pressure

Spot where customers tolerate premium pricing — and where churn-risk lives.

Channel strategy

Prioritize Google, referrals, local groups, review capture, and neighborhood visibility.

Executive playbook

Turn the data into specific launch plans, messaging, pricing tiers, and next-best moves.

SAMPLE INSIGHT MODULE

What a landscaping operator learns in minutes.

This module uses a 312-person consumer panel concept: homeowners who paid for landscaping or lawn care in the last 12 months and were primary or shared decision-makers in their household.

Sample panel illustrated below. Live reports include the full module with field methodology, segment cuts, and recommended Monday-morning actions.

Switching & willingness-to-pay signals

312 SAMPLE

31%

Considering Switching

Active or soft-switch candidates

52%

Top Choice Driver

Quality + reliability beats price

57%

20%+ Price Risk

Would shop, switch, or stop

True Price Buyers

Pure cheapest-wins decision makers

HOW IT WORKS

From question to decision in one self-serve flow.

No enterprise subscription. No 12-week research project. Choose the market question, get the report, act.

Pick your industry and market

Start broad with an industry report or go local with city, region, and service-line modules.

Review the signals

See consumer demand, switching triggers, channel trust, price sensitivity, and competitive positioning.

Use the growth playbook

Leave with specific recommendations for messaging, pricing, services, hiring, and expansion.

BUILT FOR THE MIDDLE-TICKET MARKET

Big enough to matter. Small enough to buy today.

The fastest path is not selling giant enterprise research contracts. It is creating clean, affordable, high-trust reports that owner-operators, agencies, and franchise teams can buy without a committee.

✓Self-serve purchase journey, no procurement call required
✓Category pages built for search-driven demand
✓Sample insights before checkout — see the value first
✓Clear distinction between simulated, benchmarked, and fielded data

"Show me where demand is moving, what customers are unhappy about, and which growth move has the highest odds."

That is the buyer.
Sherlock should answer them before they book a call.

SIMPLE COMMERCIAL MODEL

Research priced for operators, not procurement.

Reports are priced to be an obvious upgrade from guessing — and an obvious bargain compared to a $25K consulting engagement.

ENTRY

Standard Report

$497

Best for owners validating an industry trend, customer pain point, or service expansion idea.

Demand & market sizing
Buyer behavior modules
Competitive landscape
Pricing & channel signals
Growth recommendations

View Sample

BEST FIT

Built on four data layers — verified, not vibes.

Every Sherlock report combines four independent data sources, with every number tagged as simulated, benchmarked, or fielded.

Consumer panels

300+ verified service-buying households per market, fielded in the last 12 months.

Operator interviews

Primary conversations with active service-business owners across each industry covered.

Public data anchors

Census, BLS, permit data, and association reports cross-referenced for every market sizing claim.

Demand signals

Search trends, review velocity, ad-spend indicators, and channel data triangulated each quarter.

WHAT OPERATORS ARE SAYING

Trusted by service businesses making real moves.

★★★★★

Saved me $12K I was about to waste

I was about to drop $12K on a marketing agency to push residential pressure washing. The city-specific report showed me which zip codes actually pay for premium service and which were a dead end. Cancelled the agency, rerouted my crew, and our close rate doubled in 60 days.

— Caleb T., Owner, Bear Power Wash

★★★★★

Restructured our pricing in one weekend

We were stuck debating whether to push our premium epoxy line or stay competitive on price. The Sherlock report showed us exactly which buyer segments would pay more — and which would walk. Rebuilt our pricing tiers that weekend and our average ticket went up 23% in the first quarter.

— Amir L., Owner, Garage Floor Coating & Epoxy

★★★★★

Saved us from a six-figure misread

We were planning to add a cosmetic dentistry line. The local report showed the demand was real, but the buyer profile in our area wasn't what we assumed. We adjusted the offer and the messaging before launch. Cleanest pre-launch decision I've ever made.

— Dana C., Dental Operator

Questions buyers ask.

Make trust obvious before checkout.

Who is Sherlock Research for?

Owner-led businesses, franchise teams, local service companies, agencies, and investors who need clear market intelligence without enterprise research overhead. If you're making a pricing, channel, expansion, or acquisition decision in the next 90 days, you're the buyer.

What's actually in a report?

Six modules: demand and market size, buyer behavior, competitive landscape, pricing pressure, channel strategy, and an executive playbook. Each module ends with specific recommended actions, not just data. Sample insights are shown on the report page before checkout.

How is this different from IBISWorld, Statista, or a consultant?

Enterprise research is built for analysts and investors at $3K+ per seat. Consultants run $25K+ for a single project. Sherlock is built for operators at $497 per report or $2,000/year for ongoing intelligence — priced and structured to drive specific operational decisions, not committee debate.

How should simulated panels be positioned?

Every Sherlock data point is tagged as simulated, benchmarked, or fielded. Simulated insights illustrate the structure of a module before you buy. Benchmarked data comes from public sources cross-referenced for accuracy. Fielded data comes from active consumer panels and operator interviews. Live reports are dominated by fielded and benchmarked data.

Why not just use Google Trends or a generic industry report?

Google Trends tells you what people search. It doesn't tell you why customers switch, what they'd pay 20% more for, or which growth move has the highest odds in your market. Generic industry reports describe the past. Sherlock reports drive your next decision.

What's included in the Quarterly Intelligence subscription?

Quarterly Intelligence ($2,000/year) includes four quarterly report refreshes plus four strategy meetings with the Sherlock team — typically scoped around upcoming launches, pricing decisions, expansion moves, or competitive responses. It's the equivalent of a fractional market intelligence team for less than the cost of a single consulting engagement.

Can I upgrade from a one-time report to the Quarterly subscription?

Yes. Standard and City-Specific Report purchases credit toward an upgrade to Quarterly Intelligence within 30 days of purchase. Most buyers start with a single report and upgrade once they see the value of ongoing market signal.

Know your market before your next move.

Enterprise research is too expensive. Anecdotes cost even more.

$3K reports built for boardrooms, not owners

National data misses the local picture

Anecdotes are the most expensive data

Reports should answer "what do I do Monday?"

A report that feels like a strategy sprint.

Demand & market size

Buyer behavior

Competitive landscape

Pricing pressure

Channel strategy

Executive playbook

What a landscaping operator learns in minutes.

Start with home services. Expand by industry, city, and decision.

From question to decision in one self-serve flow.

Pick your industry and market

Review the signals

Use the growth playbook

Big enough to matter. Small enough to buy today.

Research priced for operators, not procurement.

Built on four data layers — verified, not vibes.

Consumer panels

Operator interviews

Public data anchors

Demand signals

Trusted by service businesses making real moves.

Saved me $12K I was about to waste

Restructured our pricing in one weekend

Saved us from a six-figure misread

Questions buyers ask.

Turn market uncertainty into your next growth move.