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Our Story. Our Mission.

We exist to help business owners make smarter decisions backed by real data, real insights, and a deep understanding of their markets.

Why We Started Sherlock

Too many business owners were making major decisions based on incomplete information or market hunches. We saw an opportunity to change that.

In 2018, our founder realized that small and mid-sized business owners—landscapers, roofers, HVAC contractors, pest control companies—had access to expensive, overcomplicated research tools built for Fortune 500 companies.

We built Sherlock Research to change that: clear, actionable market intelligence that's actually affordable and designed for the businesses that matter.

What we stand for

Our core values guide everything we do.

Clarity

We cut through noise and deliver data you can actually understand and act on.

Precision

Every report is built on meticulous research, local expertise, and verified data sources.

Partnership

Your success is our success. We're committed to helping you win in your market.

Meet the team

Smart people who care about your success.

Sarah Chen

Founder & CEO

Former market research analyst with 12 years in industry intelligence.

Marcus Rodriguez

VP of Research

Built research teams across multiple industries. Obsessed with accuracy.

Emily Patel

Head of Client Success

Ensures every client gets the insights they need to grow their business.

James Liu

VP of Analytics

Data scientist by training. Transforms raw data into actionable insights.

Our journey

How Sherlock Research grew.

2018

The Idea

Founded with a simple mission: make market research accessible to every business owner.

2019

First 100 Clients

Launch our first industry research product focused on landscaping. Immediate positive response.

2020

Industry Expansion

Add roofing, HVAC, and pest control to our platform. Hit 500+ clients.

2021

National Reach

Expand research coverage to 400+ markets nationwide. Client base grows to 1,500+.

2023

Custom Research Launch

Introduce custom market analysis for enterprise clients.

Today

2,600+ Owners Served

Serving thousands of business owners with the insights they need to win.